This project called for a bold visual concept to welcome fans to the IMAX premiere of Captain America: Brave New World. Our team created a 3D mockup of an oversized Red Hulk bursting from the pavement, gripping a damaged IMAX sign.

We also modeled the theater’s façade in detail, down to the reflections and interior lobby structure so the final design would integrate seamlessly with the real-world venue. The final render served as a key visual reference for fabricators and the marketing team during planning and execution.